McKinsey: Riding Asia’s Digital Tigers

Interesting short piece from McKinsey on Internet in Malaysia, China and India.  In the conclusions, especially interesting is the observation:

“Content and Web services providers need to foster the growth of local and regional advertising markets to help defray the cost of content creation.”

Especially important for independent media, since government involvement in the large national advertisers in all three countries creates an implicit or explicit pressure on coverage.

Link to Report [Registration Required]


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