McKinsey: Riding Asia’s Digital Tigers


Interesting short piece from McKinsey on Internet in Malaysia, China and India.  In the conclusions, especially interesting is the observation:

“Content and Web services providers need to foster the growth of local and regional advertising markets to help defray the cost of content creation.”

Especially important for independent media, since government involvement in the large national advertisers in all three countries creates an implicit or explicit pressure on coverage.

Link to Report [Registration Required]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s