Overview of the Marketing and Product Development Process


This morning I conducted my first training with 11 members of the business team here.  We spent three hours discussing the general outlines of marketing and product development.  There was genuine interest and some very helpful comments.  Especially around expanding the presentation to be closer to 4 hours on the details and then to break the training with more team exercises on both marketing and product development.  So,
moving on to develop some team exercises for the presentation.  Any ideas?

There was also need for more on product management and the pipeline management process, as well as the need for something on strategy and technology management.  So, in addition to marketing and the product development overview, we may also add training on these aspects of marketing, product development and product management.

We will building this training out into more modules with more exercises in the next few months as well as applying the process to specific case studies of products in development here in KL.

Feedback and comments are welcome and encouraged.

Comments can be found at the Knight Fellow Blog or on Slideshare.net

Presentation on Slideshare

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